 Many
advertisers are new to Direct To Your Door's high-impact multi-advertiser
and single advertiser door hangers. Here are some of the frequently asked
question about our front door billboards...
So
just how much does it cost to advertise on your door hangers?
Your actual rate will vary depending on two things; quantity and number
of deliveries. On average most of our advertisers pay around 3.3¢
per house for the multi-advertiser door hanger and about 27¢ for
the single-advertiser door hanger! Superior quality and exposure for a
fraction of the cost of a postage stamp!
How
are you able to offer your quality of advertising so inexpensively?
For the multi-advertiser door hanger, you pay less because you share cost
with other quality advertisers. We also print in bulk and are able to
pass the savings along to you. For cost effective advertising, you simply
cannot beat these products! 
How
do I know my ad even makes it to the door?
While we use reputable companies to distribute our door hangers, we never
leave anything to chance. Each time a delivery goes out, our sales reps
drive virtually every street on the same day to ensure the deliveries
were completed. You may ride along with your sales rep if you wish. We
can also call you the same day your ad goes out so you can also check
your target area.
Do
you deliver to apartments?
No, for a couple of reasons. Each apartment grounds are governed by their
own set of rules and regulations, one of which may include a "no
handbills" rule. We also have found that the majority of our advertisers
prefer to reach the private home owner above apartment residents.
On
the multi-advertiser doorhanger, how can I be sure my competition won't
show up on the same door hanger as mine?
As an advertiser you have exclusive rights to a given target area door
hanger. This means if you are first to sign with us, your direct competition
will have to wait until you decide to discontinue your ad in order for
them to take your spot. You generally have five days to decide after the
final ad on your contract has been delivered.
Your
multi-ad piece is double-sided. How does that affect me and the company
advertising on the back of my ad?
We arrange our multi-advertiser door hangers by alternating high and low-frequency
usage ads opposite each other. For example, a high-frequency usage ad
(fast food) may find itself on the backside of a service company (A/C
and heating). Our single-advertiser door hangers are also dbl-sided at
no additional charge and provide you with more room with which to advertise
your message.
Can
I change my ad every month?
You may change your ad prior to each time we print new multi-advertiser
door hangers (every 2 deliveries or about every 2 months). With single-advertiser
door hangers, you're not on a set schedule, therefore you can update as
often as you want.
Do
you guarantee a certain response percentage? What can I expect?
We do not track results nor do we guarantee a response percentage for
our advertisers. We understand that usually 3 factors come together to
determine the success of an ad; 1) the company's reputation, 2) the company's
location, and 3) the offer on the ad.
I'm
not crazy about advertising on door hangers. What makes your products
so special?
Advertisers have found the high cost of magazine, newspaper and direct
mail advertising to become increasingly unacceptable for their business.
We create a professionally designed ad, printed full color on the finest,
glossy cover stock and deliver it directly to your customer on your own
set schedule. The print quality surpasses newsprint, bulk mailers, magazine,
and the majority of other print mediums available. And the exposure it
provides is unequaled!
How
is your track record as a company?
Excellent. We've been around 10 years and have grown consistently in that
time. In addition, we are registered with the Better Business Bureau in
their Customer Care Program and have no outstanding unresolved disputes
against us. That says a lot for a company that handles thousands of advertisers
and delivers a product to over 350,000 homes a total of ten times per
year. If you wish, we can provide you with a multitude of references from
advertisers that have utilized our product for several years. We would
welcome the opportunity to work with you as well!
I've
seen a multi-ad product around that is similar to yours.
Tell me the difference.
It's true that since the original Direct To Your Door multi-ad door hanger
was introduced 10 years ago, "copy cat" advertising products
have sprung up. Our advice is to compare the quality, delivery reliability,
and company record against ours. Are they members in good standing with
the BBB? Do other advertisers recommend them over our product? These are
important questions to ask. You need to do your homework when it comes
to your advertising dollars.
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